|
FOR IMMEDIATE
RELEASE
For more information contact:
Kristen Bechtold
VP, Affiliate Relations
602-381-8200 ext. 201
Kristenb@weststar.com
WESTSTAR TALKRADIO NETWORK ANNOUNCES LAUNCH OF NEW WEEKEND TALK PROGRAM
THE OTHERSIDE
PHOENIX,
AZ.-November 13, 2003 - WestStar TalkRadio Network has announced
the national launch of a new three hour weekend talk radio program,
The OtherSide with Steve Godfrey.
"The
OtherSide with Steve Godfrey is an entertaining and ground breaking
weekend talk radio program," said WestStar President and CEO Barry
Young. "With "The OtherSide", we have actually
been able to bring the excitement of such successful television programming
as "Crossing Over" to talk radio," Young said. "A
show of this kind has never been attempted on live radio."
"The
OtherSide with Steve Godfrey premiered nationally November 1,
2003 with top rated TalkRadio station KFYI Phoenix as the program's
first affiliate. New affiliates and markets are being signed daily,"
said Kristen Bechtold, WestStar's VP of Affiliate Sales. "This
program is a home run," she said.
Steve Godfrey
Steve Godfrey is the program's host. He is careful in describing what
he does. "I am not a psychic or fortune teller," he says.
"I don't know what the future holds. But I believe that life does
go on after physical death. And I believe that those who have moved
on do reach out to us from time to time," says Steve Godfrey.
Program Research
And he is not alone in his beliefs. According to new study released
in October 2003 by the Oxnard, Calif.-based Barna Research Group, an
independent marketing-research firm, an overwhelming majority of Americans
continue to believe there is life after death and that heaven and hell
actually exist. And nearly two-thirds of Americans said they believe
they will go to heaven.
According to the
authors of this study, Americans are cutting and pasting religious views
from a variety of different sources - television, movies, and conversations
with friends. Rather than simply embracing one particular viewpoint,
and then trying to follow all the specific precepts or teachings of
that particular viewpoint, what Americans are saying is, 'Listen, I
can probably put together a philosophy of life for myself that is just
as accurate, just as helpful as any particular faith might provide.
(The poll interviewed 1,000 adults throughout September in all the states
except Hawaii and Alaska. The margin of sampling error is plus or minus
3 percentage points.)
"It is this,
together with an engaging, high production value program, that forms
the basis of the success of "The OtherSide"
said Young. "The program is compelling, millions of listeners already
believe and our research is telling us that we have identified and developed
a product that scores a direct hit with an under served and un-noticed
programming niche. "The OtherSide" will electrify
Saturday or Sunday night talk radio programming."
Program Sales
Media America and WestStar Spot Sales will jointly represent the program
for all national commercial sales. WestStar Affiliate Relations will
exclusively handle all affiliate sales.
The OtherSide
is being offered on a barter basis. Affiliate stations will receive
personalized liners to give the program an individualized and local
sound. Listener participation and local station participation will be
woven into the program through its interactive website: www.TheOtherSideWithSteveGodfrey.com
Program Distribution
The OtherSide with Steve Godfrey is broadcast and distributed
live Saturday evenings 9PM - midnight Eastern Time (6PM - 9PM Pacific).
The program is available via StarGuide III on both ABC Satellite Services
and Clear Channel Satellite Services.
WestStar
TalkRadio Network
WestStar TalkRadio Network syndicates programs such as The Kim
Komando Show, The Daily Kim Komando Computer Minute,
QuietMusic with Nick Francis, Goddard's Gold,
The 70's with Steve Goddard, The OtherSide with
Steve Godfrey, An American Christmas, The
12 Days of Christmas and Christmas In America
to over 1000 radio stations nationally and reaches over 23 million people
weekly.
WestStar TalkRadio Network is a privately held corporation located at
2711 North 24th Street, Phoenix, Arizona 85008. For further information
visit WestStar at www.weststar.com or contact WestStar Affiliate Relations
at 602.381.8200 ext. 201 for Eastern stations or 211 for Western stations. |